I Can't Believe It's Yogurt!

I Can't Believe It's Yogurt
Company typeFranchise
IndustryRestaurant
Founded1977 (1977) in Dallas, Texas
HeadquartersMarkham, Ontario, Canada
ProductsFrozen yogurt
ParentYogen Früz
Websiteicbiy.com

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing its products.

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