I Luv It (Camila Cabello song)

"I Luv It" (stylized in all caps) is a song by American singer Camila Cabello featuring American rapper Playboi Carti. It was released through Geffen and Interscope Records on March 27, 2024, as the lead single from Cabello's fourth studio album C,XOXO. A hyperpop, avant-pop, and electropop song, "I Luv It" samples the chorus of Gucci Mane's 2009 song "Lemonade" into its own chorus.

Upon release, it polarized music critics, who commented on the artist's shift from conventional pop to alternative hyperpop. Some praised the song's hype production, while another considered the change in style a "failed experiment", appreciating its departure from overly serious pop music. The song topped end-of-year lists, while also being listed amongst the worst songs of the year by several outlets.