Ibotta
| Company type | Public |
|---|---|
| NYSE: IBTA | |
| Industry | Technology, performance marketing, CPG campaign measurement, promotions, mobile applications |
| Founded | 2011 |
| Founder | Bryan Leach |
| Headquarters | 1801 California Street, , U.S. |
Area served | United States |
Key people | Bryan Leach (CEO) Luke Swanson (CTO) Rich Donahue (CMO) Sunit Patel (CFO) Chris Riedy (CRO) Amir El Tabib (CBDO) Marisa Daspit (CPO) |
| Services | Direct marketing |
Number of employees | 815 (2023) |
| Website | ibotta |
Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app. Ibotta partners with CPG (consumer packaged goods) brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022.
In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding. Ibotta became a publicly traded company in April 2024 with a listing on the New York Stock Exchange.