Ida Rosenthal

Ida Rosenthal
Born
Ida Kaganovich

January 9, 1886
DiedMarch 29, 1973(1973-03-29) (aged 87)
NationalityAmerican
Known forBusinesswoman, dressmaker and inventor of the modern brassiere, She is the co-founder of Maidenform.
SpouseWilliam Rosenthal
ChildrenBeatrice Rosenthal Coleman and Lewis Rosenthal

Ida Rosenthal (née Kaganovich; January 9, 1886 March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform. Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.