Idun (magazine)

Idun
Title page of the 1910 Christmas issue
FrequencyWeekly
FounderFrithiof Hellberg and C. E. Gernandt
First issue1887 (1887)
Final issue1963 (merged with Vecko-Journalen)
CountrySweden
Based inStockholm
LanguageSwedish

Idun was a Swedish magazine for women published in Sweden from 1887 to 1963. It was named after the goddess Idun in Norse mythology, who appears with her basket of apples on its masthead. Idun's target audience was always the educated woman of the bourgeois family, initially aimed at women in the home. Around 1900, its focus changed from being a practical housewife's weekly, to featuring more cultural news, coverage of The Womens Question and women’s suffrage.