Institute of Practitioners in Advertising
| Abbreviation | IPA | 
|---|---|
| Formation | 1917 | 
| Type | Trade association | 
| Purpose | Representation of UK advertising media and marketing communications agencies and professionals | 
| Location | 
 | 
| Region served  | United Kingdom | 
| Membership | 258 agencies | 
| President | Karen Martin | 
| Director-general | Paul Bainsfair | 
| Website | IPA | 
The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry.