Intel AppUp

Intel AppUp Center
Developer(s)Intel
Initial releaseJanuary 7, 2010 (2010-01-07)
Operating systemWindows XP, Windows 7, Windows 8
TypeDigital distribution, Software update
Websitewww.appup.com

The Intel AppUp center was a digital storefront for existing and new PC software, apps, content and entertainment, developed by Intel for Windows-based Ultrabook devices, netbooks, laptops, and personal computers. Peter Biddle, Intel AppUp's marketplace visionary, called Intel AppUp "the world's largest app store that nobody's ever heard of." Intel AppUp had a presence in more than 60 countries with the ability to conduct transactions in more than 45 countries in 5 languages.

Users were able to browse a catalog of applications for download and purchase. Applications were available in various categories including books, business, education, entertainment, finance, games, lifestyle, music, maps & navigation, news, photo, productivity, reference, shopping, social networking, sports, travel, utilities and weather. The Intel AppUp center was available in English, French, German, Italian and Spanish.

Applications were submitted through the Intel AppUp developer program.