Interactive Advertising Bureau
| Formation | 1996 |
|---|---|
| Type | Trade association |
| Legal status | Nonprofit |
| Headquarters | New York City, U.S. |
Region served | Global |
| Membership | 600+ |
| Leader | David Cohen |
| Website | www.iab.com |
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.