It's Hyorish

It's Hyorish is the third studio album by South Korean recording artist Lee Hyori, released by Mnet Media on July 15, 2008. The album contains 13 tracks, including the singles "U-Go-Girl" and "Hey Mr. Big". It explores a variety of musical styles–including hip-hop, eurodance, and electronica, with songwriting contributions by Kim Eana, Wheesung, and E-Tribe, amongst others.

The album was a commercial success in South Korea, it received over 60,000 pre-orders ten days before the official release. It achieved the number one position on the monthly MIAK album chart for the month of July, making it her first number-one album. It was the country's best-selling album of 2008 by a female solo artist, and has since sold over 100,000 copies.