"It's a Loving Thing" is a song by Dutch dance music vocalist CB Milton, released in 1994 by Byte Records and SGA as the third single from his debut album by the same name (1994). The song was both co-written and co-produced by 2 Unlimited-producer Phil Wilde and became a sizeable hit in Europe. It reached number three in Belgium, and was a top-20 hit in both the Netherlands and Finland, peaking at numbers 16 and 19, respectively. In the UK, the song peaked at number 49, but in March 1995, a remixed version reached number 34. On the UK Dance Singles Chart, it fared better, reaching number 27, while on the European Dance Radio Chart, it peaked at number one. Outside Europe, "It's a Loving Thing" hit success in Israel, peaking at number three. Two different music videos were made to promote the single.