Jack Trout

Jack Trout
Born
John Francis Trout

(1935-01-31)January 31, 1935
Manhattan, New York, U.S.
DiedJune 4, 2017(2017-06-04) (aged 82)
Old Greenwich, Connecticut, U.S.
Alma materIona College
OccupationAdvertising executive

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.

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