James Olds
James Olds (May 30, 1922 – August 21, 1976) was an American psychologist who co-discovered the pleasure center of the brain with Peter Milner while he was a postdoctoral fellow at McGill University in 1954. He is considered to be one of the founders of modern neuroscience and received numerous distinctions ranging from election to the United States National Academy of Sciences to the Newcomb Cleveland Prize of the American Association for the Advancement of Science.