John Emory Powers
John Emory Powers | |
|---|---|
| Born | 1837 |
| Died | 1919 (aged 81–82) |
| Nationality | American |
| Occupation | Copywriter |
| Known for | Writing ads for Lord & Taylor and Wanamaker's |
John Emory Powers (1837–1919) was a highly influential American copywriter. The world's first full-time copywriter,: 53 he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. Regarded as the father of modern creative advertising, he was inducted into the Advertising Hall of Fame in 1954.