Jolly Rancher

Jolly Rancher
Assorted flavors of Jolly Rancher hard candies
Product typeFruit flavored hard candy
OwnerHighlander Partners, L.P.
Produced byThe Hershey Company
CountryUnited States
IntroducedNovember 22, 1949; 75 years ago
MarketsUnited States
Previous ownersJolly Rancher Company
Beatrice Foods
Leaf, Inc.
TaglineTime for A Flavor Ride
Keep On Sucking
Websitehersheyland.com/jolly-rancher

Jolly Rancher is an American brand of sweet hard candy, gummies, jelly beans, lollipops, and sour bites, and a line of soda put out by Elizabeth Beverage Company in 2004. Originally created in Colorado in the 1950s, the Jolly Rancher brand has been owned by The Hershey Company since 1996.

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