Jufureh

Jufureh
The Albreda-Juffure Archway
Jufureh
Location in the Gambia
Coordinates: 13°20′19″N 16°22′57″W / 13.33861°N 16.38250°W / 13.33861; -16.38250
CountryThe Gambia
DivisionNorth Bank Division
DistrictUpper Niumi
Elevation
82 ft (25 m)
Population
  Ethnicities
Mandinka
  Religions
Islam

Jufureh (also spelled Juffureh or Juffure) is a town in the Gambia, 30 kilometres inland on the north bank of the River Gambia in the North Bank Division near Kunta Kinteh Island. The town is home to a museum and Fort Jillifree.

Jufureh is known for its appearance in Alex Haley's 1976 novel Roots: The Saga of an American Family, as the birthplace of Haley's ancestor Kunta Kinte. After the publication of Roots, Jufureh became a significant tourist destination. This led to economic benefits for the town, including the construction of an elementary school, a new market aimed at tourists, and improved roads.