Jugaad

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From top left to right: A temporary jugaad improvised repair for a broken support; Improvised ceiling mount for a laptop computer; Jugaad water heater used in villages of Haryana and Punjab in India and Pakistan.

Jugaad (Hindustani: जुगाड़ jugaaḍ (Hindi) / جگاڑ jugaaṛ (Urdu)) is a concept of non-conventional, frugal innovation in the Indian subcontinent. It also includes innovative fixes or simple workarounds, solutions that bend the rules, or resources that can be used in such a way. It is considered creative to make existing things work and create new things with meager resources.

Jugaad is increasingly accepted as a management technique and is recognized all over the world as a form of frugal innovation. Companies in Southeast Asia are adopting jugaad as a practice to reduce research and development costs. Jugaad also applies to any kind of creative and out-of-the-box thinking or life hacks that maximize resources for a company and its stakeholders. Jugaad is however, also argued to be not limited to management circles but rather about infrastructural arrangements depoyed by product designers and users that allow for versitality and improvisaiton of use and repair.

According to author and professor Jaideep Prabhu, jugaad is an "important way out of the current economic crisis in developed economies and also holds important lessons for emerging economies".

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