KFRO (AM)
| simulcast with KFRO-FM Cuney | |
|---|---|
| Broadcast area | Tyler-Longview-Jacksonville-Kilgore-Marshall Area | 
| Frequency | 1370 kHz C-QUAM AM stereo | 
| Branding | 99.7 & 94.1 KFRO | 
| Programming | |
| Format | Classic hits | 
| Ownership | |
| Owner | 
 | 
| KFRO-FM | |
| History | |
| First air date | February 5, 1935 | 
| Call sign meaning | Keep Forever Rolling On | 
| Technical information | |
| Licensing authority | FCC | 
| Facility ID | 70455 | 
| Class | D | 
| Power | 
 | 
| Transmitter coordinates | 32°30′7″N 94°42′12″W / 32.50194°N 94.70333°W | 
| Translator(s) | 94.1 K231DK (Longview) | 
| Links | |
| Public license information  | |
| Website | kfroradio | 
KFRO (1370 AM) is a terrestrial American radio station licensed to Longview, Texas, United States. The station serves the Longview-Tyler-Kilgore area. KFRO is owned by RCA Broadcasting, LLC.
KFRO is a class B station, 1 kilowatt day non-directional (1 tower), 1 kilowatt night directional (three towers). The KFRO towers are 177 feet tall. The current KFRO transmitter building was built in 2003. KFRO signed on in 1935 with a 100-watt homemade transmitter. In 1935 KFRO increased its power to 250 watts with a Western Electric transmitter. In 1941 power was increased to 1,000 watts and a new RCA BTA-1D was installed, it stayed in service until 1983, when it was replaced by a Rockwell Collins 820-D2. The Rockwell Collins transmitter was made to run C-QUAM AM stereo, which made KFRO the first AM stereo station in East Texas. The Collins-Rockwell was replaced in 2003 with a used 1978 Harris MW-1 solid state. In June 2019, a C-QUAM AM stereo exciter was reinstalled at the station.