KHKX
| Broadcast area | Midland-Odessa |
|---|---|
| Frequency | 99.1 MHz |
| Branding | Kicks 99.1 |
| Programming | |
| Format | Country |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner | Brazos Communications West, LLC |
| KMCM, KQRX | |
| History | |
First air date | 2001 |
Former call signs | KKKK (1977–1998) KLVW (1998–2001) KWBI (2001) |
Call sign meaning | KHKX = Kicks |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 67368 |
| Class | C1 |
| ERP | 100,000 watts |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | kicks99.net |
KHKX (99.1 FM), branded as "Kicks 99 Country", is a radio station that serves the Midland–Odessa metropolitan area with country music and live high school football for Odessa High School and Permian High School. They are a former affiliate for the Dallas Cowboys and broadcast the #1 rated country morning show in the Midland-Odessa area with Mike and Dana.
Its studios are located at the West Texas Radio Group Building on Midkiff Road in Midland, south of Midland Park Mall, and its transmitter is located in Gardendale, Texas.