Kedar Massenburg

Kedar Massenburg
Birth nameWilliam Henry Massenburg
BornMarch 1, 1963
New York City, U.S.
GenresNeo soul
Occupations
  • Record producer
  • record executive
Years active1995–present
LabelsMotown Records (1998–2004)
Kedar Entertainment (1995–2012)
RED (2012–present)
WebsiteKedar.com

William Henry "Kedar" Massenburg (born 1963) is an American record producer and music executive who served as president of Motown Records from 1997 to 2004. Massenburg is best known for discovering and cultivating American singer Erykah Badu, as well as having trademarked the neo soul genre.

Massenburg is the founder, president and CEO of Kedar Entertainment.