Keith Sherman & Associates

Keith Sherman & Associates, also known as (KSA), is a public relations, marketing, and communications company headquartered in Times Square, New York City. Specializing in entertainment, KSA represents a broad range of clients, including film, television, theatre, sports, major events, and multi-national corporations.

Most notably, KSA served as the exclusive communications firm for The Tony Awards for nearly two decades and The New York Times for 11 years. Other major clients include Fortune 500 professional services firm Marsh McLennan, the world's oldest and largest cancer center Memorial-Sloan Kettering, and Montreal International Jazz Festival, the largest jazz festival in the world.