LG Prada
| Manufacturer | LG Electronics |
|---|---|
| Availability by region | March 2007 |
| Successor | LG Prada II |
| Related | LG Chocolate |
| Compatible networks | GPRS/EDGE Tri-Band (900/1800/1900) |
| Form factor | Slate |
| Dimensions | 98.8×54×12 mm |
| Weight | 85 g |
| Memory | microSD Internal Memory Slot, behind the battery. |
| Rear camera | 2 megapixel, video CIF (30 frame/s), flash |
| Display | 256K color TFT touchscreen, 240 × 400 px |
| Connectivity | Bluetooth 2.0, USB 2.0 |
The PRADA Phone by LG (KE850), better known as the LG Prada, is a touchscreen mobile phone made by LG Electronics, created in collaboration with Italian luxury designer Prada. It was first announced on 12 December 2006 and was made official in a press release on 18 January 2007.
The Prada was the first mobile device with a capacitive touchscreen, thus not requiring the use of a stylus. Its black minimalist look, designed by Kang-Heui Cha, was an evolution of LG's popular Chocolate.
The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007. After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006.