LYF
| Formerly | Reliance LYF |
|---|---|
| Company type | Subsidiary |
| Industry | |
| Founded | 2015 |
| Founder | Mukesh Ambani |
| Headquarters | Mumbai, Maharashtra , India |
Area served | India |
Key people | Mukesh Ambani (Founder) |
| Products | |
| Owner | Reliance Industries |
| Parent | Jio |
| Website | www |
LYF (pronounced "life"), also known as Jio LYF, is an Indian brand of smartphones, laptops, consumer electronics developed by Jio and headquartered in Mumbai, Maharashtra, India. It manufactures 4G-enabled VoLTE smartphones which run on Android. It is a subsidiary of Jio, the telecommunication arm of Reliance Industries.
According to Counterpoint Research, LYF was the fifth largest smartphone player and second largest LTE phone supplier in India in 2016.