La Martona
Former building of La Martona at Estancia San Martín, pictured in 2015 | |
| Company type | Private company (1889–1978) Brand (1978–present) |
|---|---|
| Industry | Dairy |
| Founded | 1889 in Argentina |
| Founder | Vicente Lorenzo Casares |
| Defunct | 1978 |
| Fate | Declared bankruptcy, brand acquired by Mastellone Hnos. in 1978 |
| Headquarters | , |
| Products | Milk, butter, dulce de leche, yogurt |
La Martona is an Argentine dairy brand, currently owned by La Serenísima. La Martona was originally the first dairy company of Argentina, established in 1889 by Vicente Lorenzo Casares in Cañuelas Partido. La Martona was a pioneer in the local industry due to its control of not only products manufacturing but distribution and commercialization.
The company is regarded for its technological advancement in the pasteurization and other milk processing, with the acquisition of modern machinery from Europe and the U.S. and the development of rail lines for goods transport.
La Martona operated until 1978, when it fell into bankruptcy and the brand name was acquired by rival company La Serenísima (legal name: "Mastellone Hnos.") in a judicial sale. Since then, the company has owned exclusive rights to La Martona brand name.