Lacoste

Lacoste S.A.
Company typeSociété anonyme
IndustryFashion
Founded1933 (1933)
Founders
HeadquartersParis, France
Number of locations
1,100 (2023)
Area served
Worldwide
Key people
Products
Revenue US$2.69 billion (2022)
Number of employees
8,500 (2019)
ParentMaus Frères
Websitelacoste.com

Lacoste S.A. (/ləˈkɔːst, -ˈkɒst/; French: [lakɔst]) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family held group Maus Frères.