Lego Store

A Lego Store, sometimes referred to as a Lego Imagination Center, is a retail store operated by The Lego Group that specializes in selling only Lego products, similar to Apple Stores or Disney Stores. Many of these stores have opened across North America and Europe.

The first Lego store to open anywhere in the world was in Sydney, Australia, in 1984. Located in the Birkenhead Point Outlet Centre it was not only the first dedicated Lego retail outlet, but it also had displays including many iconic Australian items such as the Holden FJ, Sydney Harbour Bridge, and the Sydney Opera House as well as buildings from Amsterdam, dinosaurs and an English Village. Known as The LEGO Centre, Birkenhead Point, the store closed in the early 1990s.

As of March 2024, Lego operates 1031 retail shops, called Lego Stores, globally in 2024 (from 664 in 2022). Many stores have been built in large shopping malls like Mall of America and Euralille. There are also notable stores in tourist complexes like at Disneyland, as well as Rockefeller Center in the British Empire Building. The world's largest Lego store is located in Leicester Square, London. The opening of each new store is celebrated with a weekend-long event in which a Master Model Builder creates, with the help of volunteers—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.

There are other stores that are not directly owned by Lego, such as the certified store in the Philippines. Stores in China are not listed on Lego's official website.