Lifetime (Canadian TV channel)

Lifetime
CountryCanada
Broadcast areaNationwide
HeadquartersToronto, Ontario
Programming
Picture format1080i (HDTV)
(2013–present)
480i (SDTV)
(2001–present)
Ownership
OwnerAlliance Atlantis (2001–2008)
CW Media
(2008–2010)
Shaw Media
(2010–2016)
Corus Entertainment
(2016–present)
(branding licensed from A&E Networks)
ParentShowcase Television Inc.
Sister channelsShowcase
Adult Swim
History
LaunchedSeptember 7, 2001 (September 7, 2001)
Former namesShowcase Diva (2001–2012)
Links
WebsiteLifetime Canada

Lifetime is a Canadian English-language discretionary specialty channel based on the eponymous American basic cable channel owned by Showcase Television Inc., a subsidiary of Corus Entertainment. It broadcasts films, television shows and reality series aimed at women.

The channel was launched on September 7, 2001 as Showcase Diva as a digital offshoot of Showcase by Alliance Atlantis focusing on films targeting a female audience. After a series of ownership changes, the channel was relaunched into its current name in 2012 with the Lifetime branding licensed by A&E Networks.