Rakuten Advertising
| Company type | Private |
|---|---|
| Industry | Internet marketing |
| Founded | New York, New York (1996) |
| Headquarters | New York, New York |
Key people | Yaz Iida, (President, CEO) |
| Products | Affiliate marketing |
| Website | www |
Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet. In 2005, Rakuten acquired LinkShare for US$425 million in cash, making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal. Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.