The Literary Digest
Cover of the February 19, 1921 edition of The Literary Digest | |
| Founder | Isaac Kaufmann Funk |
|---|---|
| First issue | 1890 |
| Final issue | 1938 |
| Company | Funk & Wagnalls |
| Country | United States |
| Based in | New York City |
| Language | English |
The Literary Digest was an American general interest weekly magazine published by Funk & Wagnalls. Founded by Isaac Kaufmann Funk in 1890, it eventually merged with two similar weekly magazines, Public Opinion and Current Opinion.
The magazine gained notoriety when its poll of the 1936 United States presidential election substantially missed the final result, predicting a landslide victory for Republican candidate Alf Landon over Democratic incumbent President Franklin D. Roosevelt: in the election, Roosevelt defeated Landon in an unprecedented landslide.
The magazine ultimately ceased publication in 1938.