Living TV Group
| Formerly | United Artists Entertainment (Programming) Limited (1988–1996) Flextech Television Limited (1996–2007) Virgin Media Television Limited (2007–2010) |
|---|---|
| Company type | Broadcast television |
| Founded | 9 September 1988 |
| Defunct | 31 January 2011 23 April 2014 (company) |
| Fate | Acquired and folded by BSkyB |
| Headquarters | United Kingdom |
Area served | National; also available in Ireland, selected other countries |
| Total assets | 2.5% |
| Owner | Telewest (2000–2007) Virgin Media (2007–2010) British Sky Broadcasting (2010–2011) |
Living TV Group was a British television consortium originally called Flextech from 1988 before becoming a subsidiary of Virgin Media and renamed to Virgin Media Television. It was bought by BSkyB in 2010 and renamed to Living TV Group, after which it was integrated into Sky and closed down. Challenge is the only remaining TV channel of the group that is still broadcasting.
Living TV Group and its predecessors had several owned channels (such as Bravo, Challenge, Living, Trouble and Virgin1), available in the United Kingdom on terrestrial, satellite and cable television platforms and in Ireland on satellite and cable television. Living TV Group's advertising was handled by former sister company Interactive Digital Sales (IDS) until 1 January 2011, when Sky Media took over.