Lorenzo Sassoli de Bianchi

Lorenzo Sassoli de Bianchi
Born1952 (age 72–73)
Paris
NationalityItalian
EducationBologna University
Occupation(s)Businessman, writer, art critic, and philanthropist
AwardsCavaliere del Lavoro

Lorenzo Sassoli de Bianchi (born in Paris, 1952) is an Italian businessman, writer, art critic, philanthropist, founder and currently President of Valsoia, an Italian health food company.

He is President of Auditel, the Italian television ratings service, President Emeritus of the Italian Advertisers Association (Utenti Pubblicità Associati - UPA), President of the Milan Institute for Contemporary Arts and holds board-level positions on a number of regional industrial associations and charities.

Sassoli de Bianchi has also written four novels published by Sperling & Kupfer: La luna rossa, (2020), La luna bianca (2021) La luna argento (2022) and Evangelina (2023). In 2015, he was honoured for his services to enterprise with the Italian knighthood of Cavaliere del Lavoro, presented by the President of Italy His Excellency Sergio Mattarella.

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