Love Action (I Believe in Love)
| "Love Action (I Believe in Love)" | ||||
|---|---|---|---|---|
| Single by the Human League | ||||
| from the album Dare | ||||
| B-side | "Hard Times" | |||
| Released | 31 July 1981 | |||
| Recorded | Genetic Studios (Streatley, Berkshire) | |||
| Genre | ||||
| Length |
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| Label | Virgin | |||
| Songwriter(s) | ||||
| Producer(s) | Martin Rushent | |||
| The Human League singles chronology | ||||
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| Music video | ||||
| "The Human League - Love Action (Official Video Release HD)" on YouTube | ||||
"Love Action (I Believe in Love)" is a song by the English synth-pop band the Human League, released as a single in the UK in July 1981. It became the band's first Top 10 success, peaking at number three in the UK singles chart.
The song was written jointly by lead vocalist Philip Oakey and keyboardist Ian Burden. It features lead vocal by Oakey and analogue synthesizers by Jo Callis, Philip Adrian Wright and Ian Burden. Drum machines, sequencing and programming were provided by producer Martin Rushent and his then engineer and programmer David M. Allen. One of the most notable synth sounds on the recording makes use of the pitch-to-voltage converter and envelope shaper on the Roland System 700 modular synth. Jo Callis' guitar strumming was fed into the synth and used to shape and trigger the sounds, producing an unusual choppy, strumming synth patch.