Lowrider (magazine)
August 2003 issue of Lowrider Magazine | |
| Editor-in-chief | Joe Ray |
|---|---|
| Categories | Automobile magazine |
| Frequency | Monthly |
| Publisher | Rudy Rivas |
| Total circulation (December 2015) | 32,523 |
| Founded | 1976 |
| First issue | January 1977 |
| Final issue | March 2020 |
| Company | Motor Trend Group |
| Country | United States |
| Based in | Anaheim, California |
| Language | English |
| Website | www |
| ISSN | 0199-9362 |
Lowrider was an American automobile magazine, focusing almost exclusively on the style known as a lowrider. It first appeared in 1977, produced out of San Jose, California, by a trio of San Jose State students. In 2007, it was published out of Anaheim, California, and part of the Motor Trend Group. The magazine was closed in December 2019.
Lowrider focused on all aspects of lowrider culture, from cars to music and fashion. It also covered political and cultural issues related to Chicanos, and funded an annual scholarship program. The magazine also released a series of music videos through their label, Thump Records.
Lowrider's monthly circulation was less than 56,000 at the end of 2011. In 2000, the magazine's monthly circulation was more than 200,000.