Luís de Ataíde, 3rd Count of Atouguia

The Marquess of Santarém
Portrait of Dom Luís de Ataíde at Goa State Museum
Governor and Viceroy of Portuguese India
MonarchSebastian
In office
1568–1571
Preceded byAntão de Noronha
Succeeded byDiogo de Meneses
In office
1578–1581
Preceded byAntónio de Noronha
Succeeded byFernão Teles de Meneses
Personal details
Born1516 (1516)
Kingdom of Portugal
Died10 March 1581 (1581-03-11) (aged 64)
Goa, Portuguese India
Parents
  • Dom Afonso de Ataíde, Lord of Atouguia
  • Maria de Magalhães
Military service
AllegiancePortuguese Empire
Battles/wars

D. Luís de Ataíde, 1st Marquess of Santarém and 3rd Count of Atouguia (c. 1516 – March 10, 1581), was a Portuguese nobleman, military commander and statesman of the 16th century, who stood out for his military feats in the Portuguese State of India. He served as Viceroy of India for two non-subsequent terms (1568–1571 and 1578–1581).

In his first term in India, Dom Luís de Ataíde led military campaigns in the war of the League of the Indies that would probably be described today as a total war (a concept created in the 18th century, in opposition to the notion of limited war); for the Portuguese Empire had to use all of its available resources - military, economic, political and diplomatic - and also include operations involving or affecting civilians, in order to be able to resist a joint assault by the Indian potentates, with the purpose of expelling the Portuguese from their cities, forts and trading posts in the Indian Ocean.