Lucha Libre AAA Worldwide
| Formerly | Asistencia, Asesoría y Administración de Espectáculos[a] (1992–1995) AAA (1995–2015) |
|---|---|
| Company type | Private |
| Industry | Professional wrestling |
| Founded | 30 April 1992 |
| Founder | Antonio Peña |
| Headquarters | Mexico City, Mexico |
Key people | Nick Khan (President, WWE) Dorian Roldán (CEO and General Manager, AAA) Marisela Peña (President, AAA) |
| Products | |
| Services | Licensing |
| Owner | Televisa (1992–1995) Peña–Roldán family (1995–2025) WWE (51%) and Fillip (49%) (2025–present) |
| Website | luchalibreaaa |
Promociones Antonio Peña, S.A. de C.V. d/b/a Lucha Libre AAA Worldwide (commonly referred to as simply AAA, pronounced "Triple A" – an abbreviation of its original name Asistencia, Asesoría y Administración de Espectáculos,[a] lit. 'Attendance, Advisory, and Administration of Spectacles') is a Mexican lucha libre (professional wrestling) promotion based in Mexico City, Mexico.
The promotion was founded in 1992, when Antonio Peña broke away from Consejo Mundial de Lucha Libre (CMLL) to set up his own promotion to have more creative freedom. Since then, AAA has a developed a reputation for its outlandish gimmicks and characters, and more extreme match styles. In addition to the conventional "squared circle", the promotion occasionally uses a hexagonal wrestling ring. The promotion has had working relationships with other Mexican promotions, as well as several American promotions; such as Total Nonstop Action Wrestling (TNA), Major League Wrestling (MLW), and All Elite Wrestling (AEW).
AAA primarily hosts pay-per-views (PPV) events in Mexico and has also promoted international events in the United States and Japan. The promotion has previously broadcast shows on Gala TV in Mexico, and TUDN in Mexico and parts of the United States.
In April 2025, American promotion WWE, a subsidiary of TKO Group Holdings, announced that it would acquire AAA in partnership with Mexican company Fillip; WWE is expected to hold a 51% controlling stake.