MXR
| Company type | Private | 
|---|---|
| Industry | Consumer electronics | 
| Founded | 1972 | 
| Headquarters | Rochester, New York | 
| Products | effects pedals | 
| Parent | Dunlop Manufacturing | 
| Website | http://www.jimdunlop.com | 
MXR is a New York–based manufacturer of effects pedals from Rochester. The company was co-founded in 1972 by Keith Barr and Terry Sherwood and incorporated as MXR Innovations, Inc. in 1974. The MXR trademark is now owned by Jim Dunlop.