Macpac
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1973, in Christchurch, New Zealand |
| Founder | Bruce McIntyre |
| Headquarters | , New Zealand |
Number of locations | 97 stores (2024) |
| Products | Outdoor clothing, mountaineering backpacks, and camping equipment |
| Parent | Super Retail Group since 2018 |
| Website | macpac.co.nz macpac.com.au |
Macpac is a New Zealand based brand specialising in outdoor recreational equipment. It is best known for camping and travel equipment including backpacks, sleeping bags and technical clothing. Macpac was originally a New Zealand company but is now owned by the Australian company Super Retail Group. Macpac was founded by Bruce McIntyre in 1973.
As of 2016, Macpac had two e-commerce stores, 27 New Zealand and 17 Australian retail stores. Macpac's international distribution is through third party companies in Europe, United Kingdom, Japan and Chile.