Magisto
| Industry | Video editing and video marketing |
|---|---|
| Founded | 2009 |
| Founder |
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| Defunct | 2019 |
| Fate | Acquired by Vimeo and shut down |
| Headquarters | Mountain View, California, U.S. |
| Products |
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| Parent | Vimeo |
Magisto provided an online video editing tool (both as a web application and a mobile app) for automated video editing and production. In 2019, the company was acquired by Vimeo for an estimated US$200 million.
The Magisto app contained a library of music. The music, largely by independent artists, was sorted by mood and is licensed for in-app use.
Magisto had a freemium business model where users can create basic video clips for free. In addition, advanced business, professional and personal service tiers are available via various subscription plans, unlocking more features; such as longer videos, HD, premium themes, customization, and control features.