Marketing Accountability Standards Board

Marketing Accountability Standards Board
AbbreviationMASB
Formation2007 (2007)
TypeNonprofit organization
PurposeEstablishing marketing measurement and accountability standards
HeadquartersUnited States
Region served
Global

The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation (MAF), is an independent, private sector, self-governing organization composed of academics and practitioners. Its primary goal is to establish marketing measurement and accountability standards that drive continuous improvement in financial performance and to provide guidance and education to users of performance and financial information.

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