Mass affluent

In marketing and financial services, mass affluent and emerging affluent are the high end of the mass market, or individuals with, in 2004 terms, US$100,000 (equivalent to $166,473 in 2024) to US$1,000,000 (equivalent to $1,664,729 in 2024) of liquid financial assets plus an annual household income over US$75,000 (equivalent to $124,855 in 2024).

Mass affluent consumers are an important target market for sellers of luxury goods.

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