Mattel

Mattel, Inc.
	Logo used since 2019
	Headquarters in El Segundo, California
Formerly	Mattel Creations (first incarnation); Mattel Inc.:Toymakers; (1945–1969);
Company type	Public
Traded as	Nasdaq: MAT; S&P 400 component;
Industry	Toys and entertainment
Founded	January 1945, in Los Angeles, California, U.S.
Founders	Harold Matson; Ruth Handler; Elliot Handler;
Headquarters	El Segundo, California, U.S.
Area served	Worldwide
Key people	Ynon Kreiz (chairman and CEO); Steven Totzke (president and CCO);
Products	Toys; Games; Action figures; Dolls; Toy cars; Plush; Building sets; Film and television; Digital content; Digital gaming; Music; Live events; Publishing services;
Brands	American Girl; Barbie; Barney; Bob the Builder; Enchantimals; Ever After High; Fireman Sam; Fisher-Price; Hot Wheels; Little Tikes; Matchbox; Masters of the Universe; Max Steel; Mega; Monster High; My Scene; Pictionary; Pingu; Polly Pocket; Princess of Power; Thomas & Friends; U.B. Funkeys; UNO; Whac-A-Mole;
Revenue	US$5.38 billion (2024)
Operating income	US$694 million (2024)
Net income	US$542 million (2024)
Total assets	US$6.54 billion (2024)
Total equity	US$2.26 billion (2024)
Number of employees	c. 33,000 (December 2023)
Divisions	Mattel Digital Games; Mattel Films; Mattel Television; Mattel Studios (since 2025);
Subsidiaries	Fisher-Price; Mega Brands; American Girl; Mattel163 (50%);
Website	mattel.com
	Footnotes / references;

Mattel, Inc. (/məˈtɛl/ mə-TEL) is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries.

It is the world's second largest toy maker in terms of revenue, after the Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by the NPD Group, a global information research company.