Maxim's Caterers

Maxim's Caterers Limited (Chinese: 美心食品有限公司; Cantonese Yale: Méihsām Sihkbán Yáuhhaahn Gūngsī) is a Hong Kong–based food, beverage and restaurant chain jointly owned by Dairy Farm International Holdings Limited and Hong Kong Caterers Ltd, and founded by Wu Shun Tak and James Wu, overseas Chinese businessmen brothers in the United States with ancestral roots in Taishan, Guangdong.

It is 50% owned by Jardine Matheson through its subsidiary DFI Retail Group, but the decision-making power is still owned by the Ng family. It now operates in Hong Kong, Macau, Mainland China, Vietnam, Thailand and Singapore.

Founded in 1956, the company operates over 1,000 outlets in Hong Kong, mainland China, Cambodia and Vietnam. These include bakeries, fast food shops restaurants and Starbucks coffee shop licences. Maxim's restaurants have been targeted by conservation campaigners concerned with Maxim's previous sale of shark fins, and for controversial comments made by Annie Wu, daughter of one of Maxim's founders, during the 2019–2020 Hong Kong protests.

Maxim's Group operates a diverse portfolio of food and beverage businesses in Hong Kong, covering Chinese, Western, Japanese, Thai, and Vietnamese cuisines. In addition to full-service restaurants, the Group also runs fast food outlets（Maxim's MX） and bakeries under brands such as Maxim's Bakery and Arome Bakery. It holds franchise rights for international brands including Starbucks Coffee and Genki Sushi, further broadening its market presence. Maxim's also provides professional catering services to a wide range of clients, including industrial, commercial, educational institutions, and hospitals. The Group is known for its festive offerings as well, producing seasonal delicacies such as Chinese New Year puddings, Dragon Boat Festival Zongzi, traditional Chinese sausages and preserved meats, as well as Mid-Autumn Festival mooncakes.

Maxim's mission is to become a "Triple-Benefit Company," bringing benefits to employees, customers, and employers alike.

According to estimates by independent stock analyst David Webb, Maxim’s revenue reached HKD 16.2 billion in 2018, accounting for one-seventh, or approximately 13.5%, of Hong Kong’s total catering industry revenue of HKD 119.6 billion that year. He also pointed out that Maxim’s scale was larger than the combined size of Café de Coral and Fairwood.

The Maxim's de Paris restaurant, founded in Paris, France, Macau Maxim Bakery Co., Ltd., and Maxim Bakery & Restaurant in Vancouver, Canada, have no business affiliation with Hong Kong Maxim's Caterers Limited.