Maybelline

Maybelline
Company typeSubsidiary
IndustryCosmetics
Founded1914 (1914) in Chicago as The Maybelline Company
FounderThomas Lyle Williams
HeadquartersManhattan, New York City, U.S.
Area served
Worldwide
Key people
  • Trisha Ayyagari (President, Global)
  • Amy Whang (President, US)
Products
  • Cosmetics
  • skincare
  • perfume
  • personal care
ParentL'Oréal
Websitemaybelline.com

Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as and commonly known as simply Maybelline (/ˈmbɪln/ MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. Founded in Chicago in 1914, it has been a subsidiary of French cosmetics company L'Oréal since 1996.