Mayfair (magazine)

Mayfair is a British adult magazine published monthly by Paul Raymond Publications. Founded in 1966, it was designed as a response to US magazines such as Playboy and Penthouse, the latter of which had recently launched in the UK. For many years, it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine, and thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover.