Media and gender

Gender representation in mass media plays a significant role in shaping public perceptions of gender roles and in promoting gender equality and women's empowerment. The term "mass media" encompasses a wide range of communication channels—not only modern formats such as radio, television, film, advertisements, video games, and social media, but also traditional and hybrid forms of visual and textual content. These include photographs, written articles, documentaries, and other audiovisual materials that convey messages to the public through narrative, framing, and symbolic techniques. As media continue to evolve globally, how gender is represented across different formats reflects broader cultural values and power structures.