Michael Berland

Mike Berland (born April 6, 1968) is the founder and CEO of Decode_M, an insights and strategy firm he launched in 2016. In 2022, Decode_M was acquired by Penta. Prior to founding Decode_M, Berland served as CEO of Edelman Berland, the global intelligence, research, and analytics division of Edelman. Before joining Edelman Berland in 2012, he was president of the market research and polling firm Penn, Schoen & Berland.

He is the author of Not About Golf (Regan Arts., 2025), Maximum Momentum (Regan Arts., 2020) and the co-author of What Makes You Tick? How Successful People Do It—And What You Can Learn from Them (HarperCollins, May 2009) with his PSB partner Douglas Schoen. He is also the co-author of Fat-Burning Machine: The 12-Week Plan (Regan Arts., 2015) with former Olympic triathlon coach Gale Bernhardt.

Berland has served as strategic advisor to political leaders including Michael Bloomberg and Hillary Clinton and leading companies such as Facebook. For the 2008–2009 season, Berland was the head of communications for the National Hockey League (NHL). He regularly appeared on Fox Business Network's Mornings with Maria in 2015 to discuss political strategy.