Michael Lucas (director)

Michael Lucas (born Andrei Lvovich Treivas (Russian: Андрей Львович Трейвас, 1972) is an American businessman, performer, founder, and CEO of Lucas Entertainment, Manhattan's largest gay adult film company.

The New Republic dubbed Lucas "Gay Porn's Neocon Kingpin". He contends that his film Michael Lucas' La Dolce Vita is the most expensive gay porn film ever made, with a budget of $250,000 and multiple celebrity cameos. In 2009, Lucas was inducted into the GayVN Hall of Fame, noted for "his stature as an A-list director and performer".

In 2009, Lucas released what he called his most important film, Men of Israel, which media called a "landmark" film as the first major porn video with an all-Israeli and all-Jewish cast.

Lucas is particularly well known for his activism and outspokenness. Lucas is frequently also controversial; for example, during the 2023 Gaza war, Lucas' studio was the target of a boycott which he claimed was antisemitic in nature, after he posted a picture of an Israeli missile signed, on his request, "From Michael Lucas to Gaza".