Micromax Informatics

Micromax
Trade name	Micromax
Company type	Private
ISIN	INE720K01014
Industry	Electronics; Consumer electronics; Computer hardwares; Home appliances;
Founded	29 March 2000
Founder	Rahul Sharma
Headquarters	Ludhiana, Punjab, India
Area served	Worldwide
Key people	Rahul Sharma ; (Co-founder & CEO)
Products	Smartphones; Tablets; Air conditioners; LED TVs; Laptops; Power banks; Sound bars; Refrigerators; Washing machines;
Revenue	₹22,368.79 crore (US$2.6 billion) (2020)
Number of employees	20,000+
Subsidiaries	YU Televentures; Bhagwati Products Limited; Mobi Serve; Micromax Informatics FZE;
Website	micromaxinfo.com

Micromax Informatics is an Indian multinational manufacturer of consumer electronics and home appliances, headquartered in Ludhiana, Punjab. It was established in March 2000 as an IT software company operating in embedded systems. It entered the mobile phone business in 2008 and, by 2010, became one of the largest companies making low-cost aspect phones in India.

In 2014, Micromax was the tenth largest smartphone vendor in the world. In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market. The company also owns YU Televentures, which sells its products under the brand name YU.