Mike Herard

Mike "Heron" Herard is New York based songwriter, producer and talent manager, primarily in the hip hop music genre. He is a vice president of Artists and Repertoire (A&R) for Shady Records. Additionally, Herard is a producer and co-owner at Hydra Entertainment, and the founder of BeatHustle, a music platform and management company.

Throughout his career, he has collaborated with a diverse range of artists, including Joell Ortiz, Cool & Dre, Murda Beatz, Metro Boomin, DJ Premier, Royce 5'9, helping launch the career of rap artists and groups such as Conway the Machine, Griselda and Slaughterhouse.