Mirinda
Logo used since 2023 | |
Packs sold in a Bulgarian store in 2018 | |
| Product type | Orange drink |
|---|---|
| Owner | PepsiCo |
| Country | Spain |
| Introduced | 1959 (de jure) 1 November 1959 (de facto) |
| Related brands | Fanta Crush |
| Markets | The Americas (ex. Jamaica), Australia, Europe, Asia, and the Middle East |
Mirinda (/məˈrɪndə/ mə-RIN-də) is a brand of soft drink that was created in Spain in 1959 and has been distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing".
It is available in many fruit varieties, like orange, apple, strawberry, among others. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s.
American beverage company PepsiCo acquired the Mirinda brand in 1970 and markets it primarily outside the United States. It competes with The Coca-Cola Company's Fanta and Dr Pepper Snapple Group's Crush with flavour brands localized to individual countries. Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.