Misfit (company)

Misfit, Inc.
Company typeSubsidiary
IndustryConsumer electronics
FoundedOctober 14, 2011 (2011-10-14)
Founder
Number of locations
3
Key people
Products
ParentFossil Group
Websitemisfit.com

Misfit, Inc. was a Redwood City, California-based consumer electronics company founded on 14 October 2011 by Sonny Vu, Sridhar Iyengar and John Sculley. It specialized in wearable technology that utilizes sensors and home automation products. Misfit's wearable activity trackers and count sleep, calories, and basic steps that can be synced to a mobile app on a compatible smartphone. Vu and Iyengar previously co-founded AgaMatrix, a company that made the iBGStar, the first FDA approved Smartphone medical device.

In November 2015, Misfit was acquired for $260 million by Fossil Group.